March 12

Luxury Vinyl Structure Launch

luxury vinyl structure

Meet the newest addition to the Evoke family: Structure, a robust 5mm luxury vinyl plank in a dazzling selection of on-trend colors and realistic appearance that delivers fabulous comfort underfoot and excellent performance.

Structure offers great design flexibility and can be installed in a variety of patterns, including Herringbone, and seamlessly with carpet or ceramic tile. The reinforced fiberglass core ensures a secure and wheelchair-friendly flooring system with exceptional durability and performance.

Damaged plank? Structure is the easiest, most stylish and versatile flooring installation or repair system you’ll ever enjoy.

  • A quieter living environment: Best in-class noise reduction 
  • High performance top coat: Crystal Clear Polyurethane top coat with embedded ceramic for durability
  • Seamless transitions: No transitions needed for a seamless installation
  • Design flexibility: Install planks in any direction for a customized design
  • Waterproof: Guaranteed protection from standing surface water
  • Faster repairs: Easy and extremely fast to repair


February 22

The brand-new 2021 Evoke Catalog is here

People are spending more time at home: working, exercising and playing. Our new catalog — bold, colorful and dynamic—reflects people’s creativity and their changing lifestyles. Bring it on, we say!

What’ll you discover inside:

  • An introduction to the newest member of the Evoke family: Structure, a robust 5mm luxury vinyl plank, featuring great surface comfort and excellent performance.
  • Let’s talk sustainability: We invite you to learn more about our ‘Clean Floors’ initiative. We’ve even printed this catalog on 100 percent FSC recycled paper.
  • As always, SPC and WPC products make up our VCC catalog. You’ll notice in the catalog that SPC/WPC is more clearly labeled throughout to make finding our products even easier.

Download PDF

February 5

Evoke ‘Quinn’ Selected by StudioAC for Pet-Friendly Boutique Hotel in Toronto

The Annex Hotel in Toronto is your home away from home. Not your average hotel, the Annex has focused on the finer comforts and ditched the frills. You’ll find ultra comfortable beds, remarkably fast Wi-Fi, and unlimited locally roasted coffee. And you’ll ditch the front desk with keyless check-in and text-based service! 

Evoke quin

This hotel can be booked both as a place to rest your head and as a daily or weekly work space! The bright and minimal space is the perfect environment to focus when travelling or in between meetings in the heart of Toronto. The best part about this hotel is that you can bring your favorite fury friend along! A pet-friendly hotel like this, needed high quality, on-trend flooring that was both waterproof and durable. Our ‘Quinn’ was the perfect fit!

The Annex is ultra hip and ultra comfortable. It attracts a trendy young working professional that wants the style and comfort of home without the high cost. This crowd wants to do a quick workout in their room in the morning, eat a delicious meal in between meetings and bring their pet along for the trip. Our Vinyl Composite Core can go above and beyond the needs of these guests. This is flooring that can take it. Comfortable, practical minimalism has never looked better!

To learn more about our ‘Quinn’ Vinyl Composite Core click here. For more on the Annex Hotel, click here.

This hotel was designed by the team at StudioAC.

Photography by Jeremie Warshafsky.

October 28

Catch the Wave: Evoke Launches New Waterproof Flooring

Evoke laminate floor

Introducing Surge – the new wave in waterproof flooring from Evoke. 

Surge is an advanced wood composite flooring – think next generation laminate – that delivers exceptional performance while looking like a million bucks.

Surge boasts best in class protection against surface moisture, up to 100 hours guaranteed. Its commercial grade AC5 wear layer delivers heavy duty durability, with excellent scratch stain and abrasion resistance – so it’s ready to take on pretty much anything life can throw at it.

And all the while, it looks like it just stepped off the red carpet: trending colors, sleek surface treatments and baked-in Evoke-style attitude.

Surge is making its debut with the Dunes Collection, an inspired band of hard-living, beach-loving beauties. You can meet the whole brigade here. For more on Surge and its amazing features, click here.

Surge – it’s the next wave in waterproof flooring and it’s available now from Evoke – floors that can take it.

October 28

Custom 'Drake' Turns Heads at the Broadview Hotel

The most exciting design concepts often involve breathing new life into an existing structure; building upon a story and creating a mix that’s never been done before. The Broadview Hotel is one such gem that will inspire a new level of design in Toronto and beyond. Truly hospitality re-imagined, this boutique hotel has defined the revitalization of the Queen Street East neighborhood. 

The guestrooms feature rich leather, raspberry velvet, cool marble and brilliant brass, inviting you to relax in sophistication. The vintage inspired wallpaper peeks through the curtains for a whimsical touch and adds just enough color to make the room playful. Elegant velvet curtain panels bring luxurious layers to the space giving an air of royalty. This perhaps, gives preview to how you can expect to be treated during your stay.

The flooring, Evoke’s custom luxury vinyl, is rich with multifaceted hues that bring depth and interest to the space. The choice is one in keeping with the trend in hospitality to move away from carpet and go with a more durable and modern look. 

To learn more about our Contract Luxury Vinyl click here. For more on the Broadview hotel, click here

This hotel was developed by the team at Streetcar Developments. Learn more here.

Photography by Workerbee Supply

May 6

Order Evoke Samples Online

We know that many of you are still working on projects from home and although many of our dealers are temporarily closed, you can still order samples from our website and use our 'Change Room' visualization tool to find your perfect floor! 

Explore our products and click the 'Order a Sample' button on each page here

Enter the 'Change Room' and see Evoke products in your own home here

May 6

Evoke Inspiration with Lance!

Lance is here to inspire some creativity in uninspiring times! What can you do to evoke inspiration and stay creative these days? Maybe it's taking some photos on your afternoon walk, creating a new work of art, or simply getting outside on your bike for a solo breath of fresh air without the disruption of screens! 

Whatever it takes, we hope 'Lance' has inspired you to keep creative and stay well! 

Learn more about 'Lance' VCC here

May 6

Have You Met the Spark Collection?

Have you met the latest collection to hit the shelves - Spark? Get ready to jump start the party. These live wire performers have chart-busting style at a price that's music to your ears! 

Explore the new Spark Collection here

April 15

Metropolitan Partners with Citifund Captial Corp to bring Masks and Hope to Front Lines in Vancouver

Metropolitan Hardwood Floors and Citifund Capital Corp are proud to have sourced, shipped and donated 2000 N95 Masks to Vancouver General Hospital during the COVID-19 Pandemic.

Metropolitan (manufacturers of Kentwood, Evoke and Abode flooring) General Manager Dave Sandover, connected with our partners in China and Citifund Capital Corp to source 2000 scarce and much needed N95 masks for Vancouver General Hospital this week. It’s a small gesture, but one we hope inspires the community to do what they can to help those around them in challenging times. Click here to read the full story published in the Province this week.

April 1

Stay Home Activities with Evoke's favorite personalities

A few of Evoke's favorite personalities have some ideas for how to spend time at home this week!

 Kelsey recommends trying a new recipe.

 Faye thinks you should create a floral arrangement.

 Josh recommends breaking it down on the dance floor!

 Blake thinks you should relax with yoga.

 Grant wants you to become the 'cake boss'!

Dash thinks skateboarding around the house is a pretty fun idea, but this may not be the popular opinion!

Whatever you have planned, these unreal personalities are ready to help.

Learn more about all of the fun floors in our collections here!